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Tuesday, 10 August 2010

what's in a name...

Apparently, the Snickers / Marathon name has a history. Snickers was the name of a horse and was chosen as the name for a chocolate bar. (1929)

It was an esoteric choice of name, but in the UK the bar was given the name 'Marathon'.

Re-branding to the original 'Snickers' name in 2008 because on the continent of Europe they (like the US) were more familiar with that name.

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2 comments:

Sayre said...

I didn't know that! Had no idea where the name "Snickers" came from.

Sorry to comment so late. My husband's in the hospital and things are slightly crazy around here.

joangee said...

Thanks for stopping by. Hope your husband makes a full and speedy recovery.